Case Study Marketing Strategies

Questions: 1. Illustrate the Strengths, Weaknesses, Opportunities, Threats (SWOT) facing this organization in relation to the strategic excellence planning? 2. Interpret the policy recommendations/implications for the future management strategies of this organization? Discuss. Answers: 1. SWOT Analysis The SWOT analysis is utilized by the company to determine the strength, weakness, and opportunities and threatens of that particular organization (Mohammad Arabzad an, 2012). In this research study, the researchers want to identify the SWOT of the Well Care InfoTech Company. Strength The main strength of this Well Care InfoTech Company is they have a team which is consists of well-experienced professionals who are expert in managing the IT infrastructure. They are also able to solve the printing issues related to the large format. Those professionals are also an expert in the software services and custom design. By the help of these expert activities, the company can easily able to make an excellent strategic plan for future. Weakness The business philosophy of the Well Care InfoTech Company is basically based on the views of the other academic researchers. Due to this reason, in future, this business philosophy can cause hazard at the time of making a strategic plan for the company in future (Van?k, Mikol, Ã… ½vkov, 2012). Business philosophy is a map or a guide book by the help of which an organization can able to guide their employees in the way through which they can able to achieve the organizational goals and can able to go beyond the expectations of the business and business clients. That is why, if the business philosophy is not ok then it cause hamper in the process of the business in future. Opportunities The main opportunities for the Well Care InfoTech Company are that nowadays the people become more critical. This helps the company to improve themselves in future. According to the case study, Maniyan gives values to those employees who are continuously developing their skills and also provide better performance within the organization by the help of which they can able to achieve the organizational; goals. Maniyan also has a solution for superior IT infrastructure which can help the business to gain profit in future. Threats The main threats of the Well Care InfoTech Company are that the UAE is a reputed trading nation. The UAE always deals with a high ratio of export and import business. Therefore, trade became the main component at the time of making the strategy for the company in future. However, the company is getting potential threat from the other competitor companies which have already existed within the market and also those new companies who are trying to enter the markets (Rego Nunes, 2010). Changes in advance technology also cause threats for that company. Due to these threats, the company faces some critical situation at the time of making an excellent strategic plan. 2. Interpretation of the Policy Recommendations for the Future Management Strategies of this Organization Business policy is a process through which the top level managers of the Well Care InfoTech Company can able to perform their roles and responsibilities. This business policy helps an organization to identify the most important issues which affect the organizational success and also affect those decisions which are taken for the organizational growth in the long term. Business policy is a guideline which is developed by an organization for controlling and monitoring their actions (Biju Shetty, 2015). At the time of making future management strategies of Well Care InfoTech Company, this business policy can help that particular organization to define the limitations or restrictions which should be following by the top level managers in future. According to the business policy, the lower level managers of the Well Care InfoTech Company also have the permission to solve the issues which are taking place within the business process without consulting along with the high-level managers (S tephenson, 2010). The business policy consists of rules, procedures and guidelines which help the Well Care InfoTech Company by supporting them to achieve the organizational goals in future ("Organizational Citizenship Behavior, Career Commitment, and Collectivism in UAEA Paradigm Shift", 2012). There are four numbers of examples for business policy. Those examples are 1) HR policy, 2) Material policy. 3) Marketing policy and 4) Quality policy. Strategic management is a type of managerial process which fixes their entire focus on building and identifying the competitive advantages which take place by considering good ideas and incorporates them into the business process effectively. The main task of Well Care InfoTech Company at the time of making an excellent strategic planning for future is to make a different way for the company through which they can able to achieve the organizational goals with the help of that resource and skills whatever they have. References Biju, S. Shetty, K. (2015). BP Dimensions and the Advertising Industry The Case of the UAE.Journal Of Business And Policy Research,10(2), 113-126. https://dx.doi.org/10.21102/jbpr.2015.12.102.07 Mohammad Arabzad an, S. (2012). Improving Project Management Process in Municipality Based on SWOT Analysis.IJET,4(5), 607-612. https://dx.doi.org/10.7763/ijet.2012.v4.443 Organizational Citizenship Behavior, Career Commitment and Collectivism in UAEA Paradigm Shift. (2012).CBR,11(12). https://dx.doi.org/10.17265/1537-1506/2012.12.008 Rego, G. Nunes, R. (2010). Hospital Foundation: A SWOT Analysis.Ibusiness,02(03), 210-217. https://dx.doi.org/10.4236/ib.2010.23026 Stephenson, L. (2010). Developing curriculum leadership in the UAE.Education, Business And Society: Contemporary Middle Eastern Issues,3(2), 146-158. https://dx.doi.org/10.1108/17537981011047970 Van?k, M., Mikol, M., Ã… ½vkov, K. (2012). Evaluation Methods of Swot Analysis / Metody Vyhodnocen Swot Analzy.Geoscience Engineering,58(2). https://dx.doi.org/10.2478/gse-2014-0036